On May 5, 2016, GoBear launched their website to help Malaysians tackle the confusing morass of insurance and credit card offerings in Malaysia. The GoBear website aims to summarise the confusing features and limitations of all those offerings to give you nothing but the “bear essentials”. This will allow you to easily compare their features and limitations, so you can make the best financial decisions for your family.
In this video, GoBear CEO Andre Hesselink explains the motivation behind GoBear and how they avoid being biased in their recommendations.
Their aim is, ultimately, to clarify the confusing insurance and credit card market for the consumer. Their partners, on the other hand, benefit by receiving customers that are already aware about what they are buying.
MALAYSIA (6 MAY 2016) – Have you ever been in a situation where you are completely lost and have to bear the hassle of comparing various travel insurance policies and credit cards? Starting today, break free from the hair pullingconfusion of trying to select the best financial products to suit your needs. GoBear, the easy-to-navigate site provides unbiased side-by-side comparison between different financial products for users.
GoBear believes in being an internet company that specialises as an information platform and not as a seller or representative of products. This allows unbiased search results that are fair, simple, and complete to match the needs and preference of any individual or family. Consider it the go-to place when you need only the bare necessities to help you pick the perfect financial product. GoBear currently lists over 1,000 financial products on its website and will be adding more in the months to come.
“GoBear originated from the idea that people today want easy access to service information, and that customers should be able to compare various financial products easily before making a decision. This is where GoBear steps in, to provide a new experience that makes searching for financial products quickly, easily and transparently,” said Iskandar Ezzahuddin, Country Director Malaysia, GoBear.
He continued, “Today’s insurance buyers are mobile-first, multi-screen and social media savvy. To reach them, insurance companies will need to employ an increasing emphasis on simplicity in search.”
GoBear recorded a 50 percent month on month growth in usage with over 1.2 million users since it first established itself in Singapore and Thailand.
On the expansion to Malaysia, Andre Hesselink, Chief Executive Officer of GoBear explained, “GoBear is a global brand in the making and we are very focused on being local to serve customers in each of our key markets in the best way. Together with a team of Malaysian specialists, we continue to enhance the seamless user experience, withsearch, filter and insurance quotes.”
GoBear Malaysia currently features travel insurance and credits cards. The site will be expanding into the car insurance and personal loan category in the third quarter of this year.
With GoBear, all the crucial information you need is as ‘bear’ as it comes.
This article was originally published on techarp.com
Head of Marketing