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GoBear Singapore Launches


Mar 4, 2015
GoBear Singapore Launches
Take the guesswork out of insurance with an all-new comparison website


Comparing insurance has never been easier

SINGAPORE - GoBear, the first and only comprehensive meta search engine for insurance is now available to Singaporeans. THis free service compares hundreds of insurance policies in seconds, and users can look forward to a transparent and unbiased comparison of prices and coverage amidst other policy features in just a few seconds. 

“GoBear’s goal is to make complex insurance products easy to understand, and accessible to all Singaporeans. We want to empower today’s users to make well-informed decisions 24/7, be it from their mobile, tablet or desktop,” says Andre Hesselink, Chief Executive Officer,

“In fact, with up to 40% of users across Asia using the internet to research on these important but not very exciting products, it was clear that better tools for communicating the features and benefits of insurance products to the user would be useful. So it made perfect sense to us to simplify a complex industry full of jargon and conditions.”



GoBear realised that Singaporeans were not just interested in the cheapest plan, but the plan that represented the best value for their needs. This coupled with a user-friendly site (both on mobile and desktop), is the heartbeat of GoBear’s vision and strategy. By using GoBear, users can look forward to:


1. Variety & Choice: Rather than trawling various websites and re-entering personal data to gather quotes from multiple insurers, users can access all the insurance plans that best suit their needs at one go, saving time while gathering easy to understand information. The comparison feature also allows users to easily browse through the details of each insurance plan side by side to find the best deals. GoBear compares over a hundred insurance plans from almost all major insurers present in Singapore.


2. Ease & Convenience: The user interface is straightforward, making it easy to enter details, and the site has been optimized for all connected devices so that retrieving your quote can be easily done across any platform on all devices. This ‘save quote’ option allows users to bring up last year’s quote during renewal time, review their options and within minutes select the policy that would suit them best. It also allows them the opportunity to share their findings with friends and family and get their opinions.


3. Clear & Trusted Information: GoBear uses clear and concise information, doing away with unfamiliar jargon and fine print, making it easy to understand. GoBear includes coverage scores that help users to compare plans. With this score it is easy to see which plan suits the user best.




All too often, we experience desktop sites that have been shoe-horned into a mobile device. All that ‘pinch squint’ to frame a small portion of the site, then to read the content, only adds more frustration. As advocates of responsive web design, a mobile first approach was a huge priority. By thinking mobile first, the architecture of the GoBear site sees content dictating the layout, making the experience more concise and relevant through the mobile as well as desktop platforms.




Insurance companies also benefit from partnering with GoBear, with access to analytics. GoBear can provide insurers with unique insights into, for example, search trends and market developments. This allows insurers to enhance their range of products on offer. Insurers will only be able to see their own information relative to the other insurers; GoBear will never disclose individual data of users nor other insurers.




Singapore is the ideal country to bring GoBear to life with its web-savvy and technologically advanced user base. This, along with the ease of doing business in the country, and the support of the government made it a sensible decision to start here.




GoBear is an insurance search engine that allows users to browse for car and travel insurance via price and usage. It does not sell insurance directly – users are automatically transferred to the insurer’s or agent’s website to make their purchases directly. GoBear is headquartered in Singapore and its team has been chosen based on experience, knowledge and ambition to actively transform the process of online shopping by offering a fast, concise and coherent comparison of car and travel insurance plans.

Find out more:


Amelia Lim

Head of Communications