The Star: S'pore-based Financial comparison site now in Malaysia

Singapore-based financial comparison site now in Malaysia


EVER had to compare the pros and cons of the various travel insurance policies and credit cards?


GoBear, an Internet-based financial comparison site, may be one way to manage this arduous task.


It’s easy-to-navigate site provides unbiased side-by-side comparison between different financial products for users.


Headquartered in Singapore, GoBear was founded based on the premise that a consumer should find freedom and ease in choosing complex financial products like insurance, credit cards and loans.


It is an information platform and not a seller or representative of products.


This allows unbiased search results that are fair, simple, and complete to match the needs and preference of any individual or family.


GoBear currently lists over 1,000 financial products on its website and will be adding more in the months to come.


“GoBear originated from the idea that people today want easy access to service information, and that customers should be able to compare various financial products easily before making a decision.

“This is where GoBear steps in, to provide a new experience that makes searching for financial products quickly, easily and transparently,” said , GoBear’s country director for Malaysia, Iskandar Ezzahuddin.


“Today’s insurance buyers are mobile-first, multi-screen and social-media savvy.


“To reach them, insurance companies will need to increasingly emphasise simplicity when searching,” he added.


GoBear recorded a 50% month-on-month growth in usage with over 1.2 million users since it first established itself in Singapore and Thailand.


On the expansion to Malaysia, chief executive officer of GoBear Andre Hesselink, explained: “GoBear is a global brand in the making, and we are very focused on being local to serve customers in each of our key markets in the best way.


“Together with a team of Malaysian specialists, we continue to enhance the seamless user experience, with search, filter and insurance quotes.”


GoBear Malaysia currently features travel insurance and credits cards. The site will be expanding into the car insurance and personal loan category in the third quarter of this year.


For more information on GoBear, go to GoBear or Facebook

This article was originally published on The Star Online