Users have the opportunity to make more informed decisions before purchasing
Hong Kong,13th September 2016 - Since its launch 18 months ago, GoBear has helped 3.6 million people compare insurance and personal financial products on its consumer driven platform. Today GoBear turns its magnifying glass onto the Hong Kong market, and hopes to provide the education and insight on the market to enable individuals to make more informed choices through unbiased comparison.
GoBear’s platform in Hong Kong will offer comparisons of travel insurance, personal loans and credit cards at launch. The platform will look to continually expand in terms of coverage and products but at launch there will be more than 70 travel insurance products from close to 30 providers, close to 90 credit cards from 18 different providers and 18 personal loans from over 15 providers.
There have been 11 million page views generated since launch in early 2015 and Founder and Chief Executive Officer Andre Hesselink hopes to replicate this success in Hong Kong.
Andre Hesselink, Founder and CEO for GoBear, said, “GoBear aims to make it easy for individuals to make smart choices for them with confidence. Hong Kong has a buoyant personal financial market and a sophisticated consumer base which makes it a natural step for GoBear.”
The range of options, and the different ways that providers normally present their information mean, that comparison can be a complex job for individuals without the help of technology. The GoBear philosophy believes that comparison is the foundation of informed decision-making. This approach means that for users, financial products become more transparent and accessible through a personalised search and unbiased comparison. As GoBear does not sell anything, providers are able to work with a trusted partner which provides a level playing field in the market.
Sandy Lau, Country Director for GoBear Hong Kong, said, “Hong Kong users are price sensitive but busy. GoBear helps make comparison easy and hassle free. As users start realising that the GoBear platform is a first step for their purchase decisions, we will change the dynamics of the market ensuring that customer-centricity is the driving factor.”
Notes to editors:
About GoBear GoBear is Asia’s first and only metasearch engine in insurance and financial products. It was founded based on the simple premise that a consumer should find freedom and ease in choosing complex financial products like insurance, credit cards and loans. Headquartered in Singapore since early 2015, GoBear has established a presence in Thailand, Malaysia, Philippines, and now Hong Kong and will continue to expand across Asia in 2016. As one of the fastest growing fintech startups in Asia, GoBear is leading the way in democratising financial shopping experience with its unbiased and personalised comparison process. GoBear’s user-oriented platform neither aggregates nor sells products. The result is a user-friendly and informed experience that saves consumers both time and money.